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Hi, I'm Erlich!

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I design digital products that work hard so your users don’t have to. With over 13 years of experience in UI/UX, web, and graphic design, I turn friction-heavy websites and unclear ideas into clean, conversion-optimized experiences.
From MVPs to marketing funnels, I take care of the strategy, structure, and visual design to ensure the UI gets shipped and not just showcased.
I focus on building web-based products for early-stage startups and health-focused platforms. My approach combines UX thinking, visual design, and clear collaboration with developers and stakeholders to help teams launch faster, make smarter decisions, and create more human-centered solutions.
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